Chain-to-Chain Competition Under Demand Uncertainty

创建日期:  2016/05/16  王婧   浏览次数:   返回

刊名:Journal of the Operations Research Society of China
题名:Chain-to-Chain Competition Under Demand Uncertainty
March 2016, Volume 4, Issue 1, pp49-75
• 作者:Owen Q. Wu, 陈宏
单位:美国印第安纳大学,上海交通大学上海高级金融学院
摘要:In this paper, we aim to study the structure choice of supply chains under competitive environment with uncertain demand. We consider two competing supply chains, each of which chooses to either vertically integrate or decentralize with coordinating contracts. We first analyze firms’ strategic behavior under given supply chain structures: two integrated chains (II), two decentralized chains (DD), and a mixed structure with one decentralized chain and one integrated chain. We then compare different supply chain structures and examine the equilibrium structure choice. We find that the equilibrium structure depends on the product characteristics. For substitutable products, DD is the equilibrium supply chain structure choice, whereas for complementary products, II is the equilibrium structure. Furthermore, a high demand uncertainty strengthens these equilibrium choices.
关键词:Chain-to-chain competition, Demand uncertainty ,Supply chain coordination, Vertical integration Decentralization
全文链接:http://link.springer.com/article/10.1007/s40305-015-0114-y

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